It shouldn't feel this hard. Let’s make email marketing work for you.
Get expert strategy, structure and support so you can send newsletters with confidence and consistency.
✔ Stronger Relationships
✔ Higher Engagement
✔ Confidence in your Strategy
Email marketing doesn’t have to feel this confusing. Or this hard.
Whether you’re unsure where to start or ready to outsource your campaign management, I’ll help you turn email newsletters and sequences into something that works. So it finally gets done and gets results.
Email marketing is still the highest-converting channel for service-based businesses. Yet most B2B service providers struggle to make it work. They’re stuck spinning their wheels.
Because while your subscribers WANT to hear from you… you’re probably thinking:
What the hell do I even send?
How do I stay consistent when I’m already maxed out?
Why isn’t this list doing anything?
And with social reach sitting around 2.5% while email open rates for consultants hit 42.35%. That’s nearly 17x more visibility. You deserve to make email work for you.
That’s where I come in.
Email marketing that works AND feels good to send
Let’s make email marketing feel less like a task you dread and more like a natural, effective part of your marketing mix.
I use my NURTURE method to help you:
- Build real relationships with people who want to work with you but aren’t ready yet
- Send newsletters that get opened, read and acted on.
- Show up consistently in a way that feels right for you
- Guide your subscribers gently toward working with you (without the hard sell)
This is about strategy and support, not spamming and sending emails just to check it off your list. Get real results that come from building trust and forming connections.
What clients say:
What Working Together Looks Like
If you’re thinking, “Yes, this sounds exactly what I need, but where do I start? You’re not alone. Here’s how I make it simple, strategic and doable from day one.
1. Discover
We start with a proper look at your current email approach (or lack thereof). I’ll ask the right questions to uncover where the gaps are and where we need to go.
2. Strategy
You’ll get personalised advice based on your business, your goals, offers and audience. No cookie-cutter templates or one-size-fits-all here. You’ll know what to do next.
3. Support
Need someone to guide you? Done. Want someone to set everything up? Sorted. Wish you had a clone? Hello. However you like to work, I’ve got you.
How I can help you
Whether you’re stuck on what to send, too busy to hit send, or just want someone who gets it, there’s a way forward that fits how you work.
Not sure where to start?
Grab the Free Guide
A quick, easy way to get more opens and clicks on your next newsletter… without the hard sell or fake urgency tactics.
→ Get the Guide
Feeling stuck?
Pick my Brains
Got content but no time?
Campaign Management
You write it. I’ll handle the strategy, creation and delivery so your emails go out consistently and land well.
→ See how it works
Not sure what you need other than you need help with your newsletters and email sequences? That’s totally okay. I’ll help you figure it out – no pressure, no hard sell – just clarity and a way forward.
Hello! Have we met?
Hi, I’m Louise, founder of InDeed We Can.
NZ’s email marketing expert for B2B coaches, consultants, strategists, and service providers who are done with the overwhelm and frustrations that come with sending email newsletter and setting up email sequences.
You won’t find “bro-hacks” or “hustle-hacks” here. Only grounded, strategic support to help you send emails that sound like you and get results you can see.
I’ve been using email to build connection and community for over 10 years and in that time, I’ve written and sent thousands of emails for myself and my clients. From regular newsletters to email automations, I’ve helped them stay top-of-mind, deepen trust, and grow their business with email that works and feels good to send. And now? I want to help you do the same.
"Thanks Louise, you're a Star"
Latest Articles
How to Nurture Prospects Who Haven’t Said “Yes” Yet
Build relationships, not pressure, with permission-based email sequences that actually work. Discover 7 permission-based email nurture sequences that convert prospects who haven’t said ‘yes’ yet. Read more for ethical follow-up strategies for service providers. Table of Contents The Problem with Prospect Follow-Ups Something I have learned over the years is that most service providers are
Email Newsletter Management: The Hidden Key to Marketing Success
The Secret Engine Behind Email Marketing Success That Most Businesses Miss. There’s a lot of noise in the digital marketing space. New platforms. New strategies. New “hacks.” But email marketing remains one of the highest-performing tools in your marketing stack… when it’s done right. Here’s the thing most B2B service providers miss: The success of
Staying Out of SPAM Jail in New Zealand
Want to keep your emails out of spam jail and your MailerLite account safe? Understanding email spam compliance isn’t just a best practice, it’s the key to staying compliant and landing in the inbox where you belong. Whether you’re sending newsletters, promotions, or automated sequences, the rules in NZ are clear: no permission, no send.
I see you...
Scrolling to the end, looking for something to jump out and say, “Yes, this is my sign”.
Maybe you’re not quite ready to work with an email marketing strategist…yet.
Maybe what you really need is a smart yet strategic way to grow your email list first.
And honestly? That’s smart thinking.
Because sending emails to the wrong people isn’t going to get you the results you need.
Lucky for you, I’ve got just the thing… and it won’t cost you anything other than your time.