We’ve put together 5 reasons why you need a website for your business – even if your business has survived this long without one. If you’re a start-up wondering if you should get a website before you launch your business…the answer is YES!
Been wondering whether to take the plunge and launch a website for your business?
It can seem scary, but it’s an excellent idea. As so much of the business world continues to move online, we’re here to explain why you should join them.
Let’s get straight to the point:
Without a website, you are missing out on the low-hanging opportunities.
Even if you have social media set up, without a website it can be difficult to market your business.
You’re relying on your customers to be active on that social media channel, and then you are counting on the social media algorithms to be showing your content to them. And unless you have an active online community, this simply won’t be happening and you are sending your potential customers into darkness.
Your website will allow you to collect email addresses – the most important and valuable data you can easily gather. Without a mailing list, you won’t be able to nurture your customers and encourage them to spend their money with you. In fact, you’ll do the opposite – driving them straight to your competition.
A website gives you credibility.
Having a website makes your brand look authentic and can make you appear bigger than you are – it’s all about perception online and how your customers and clients perceive you.
Publishing your reviews & testimonials is a great way to establish your social proof, giving you that credibility and authority your customers are looking for.
Your website is your online shop front, if you don’t have a great looking and functional website, your customers won’t pop in for a browse. It’s your launchpad for all of your online marketing.
Customers will be able to find you online.
Customers expect businesses to have a website. For many, it’s the first thing people will look for when researching a product or service.
They’ll usually go to Google and enter what they are looking for. If you don’t have a website, Google and other search engines won’t know you exist and therefore won’t show you. If you are lucky, Google might find your social media profiles if you are active enough – but that is no guarantee.
Generally, the #1 purpose of a website is to drive sales and leads. Online shopping carts and contact forms make this easy for you and your website visitors.
Yes, you could use social media to sell your products or make it so they can contact you but again, you’re relying on many variables you don’t control.
A website gives you complete control which brings me to the last reason.
Digital marketing is the future of marketing – the best time to start was yesterday.
Did you know that websites are one of the cheapest ways to get instant marketing and lead generation results? Combine that with your social media and email marketing for a strong digital marketing strategy.
These days, most of your competitors will have a website already – meaning if you don’t, you’ll lose future clients to them…every time.
And that’s why you need a website for your business.
I get it – investing in a website can be daunting and expensive, and there are a few pitfalls you will want to avoid.
And the worst of those is asking for advice in Facebook groups because unfortunately, you will get well-meaning, but incorrect advice that will steer you wrong.
One of the most common questions we see is:
‘Do I need a website?’
The scariest answer I see from well-being group members is…
‘No, you don’t need one. You can do that later.’
Yikes!!! If someone has told you this, please disregard their comment.
Believe in yourself and seek advice from a professional marketing or design agency.
Think of it this way, would you go into the mechanics and ask them a question about gardening?
We’re guessing not!
So take your business to the next level, and create a website today! There are loads of options out there for creating your own site, and it can be pretty overwhelming.