Hi, I'm Louise
NZ’s go-to email marketing expert for coaches, consultants, and service providers who are done with the overwhelm and ready for email to work.
If you’re here, chances are you’re tired of:
A small, disengaged email list
Emails that sound nothing like you
Wasting hours staring at a blank screen, wondering, “Where do I even start?”
That’s where I come in.

Here at InDeed We Can, I help busy business owners (like you) send email newsletters and email sequences that convert. Without it feeling like a second job or a second identity.
Because let’s be honest. You don’t need another generic strategy or cookie-cutter template.
What you need is smart, grounded support that fits how you work because who wants to be forced into a box that doesn’t fit?
I’ve been running my own business for 16+ years, in between raising three daughters, chasing chickens, cuddling cats, herding sheep (and occasionally my husband).
I’ve built a life and a business that gives me balance and flexibility. And I want the same freedom for you.
Over the years, I’ve sent thousands of emails (for myself and for my clients) that have built trust, sparked conversations, driven bookings, and created loyal, connected communities.
I’m not here to write your content for you. You already know your voice. What I will do is help you use email strategically, so you can show up consistently, nurture your leads, and sell more of what you do without the stress or second-guessing.
I believe…
- You don’t need to hustle harder. You need a clearer strategy.
- You don’t need to sound like anyone else. You need a structure that suits you.
- You don’t need to be everywhere. You just need an email marketing system that works for you.
Because when your emails are doing their job, you get to do yours:
- Serving your clients
- Supporting your family
- Running your business without burning out.
Still figuring out what kind of help you need? That’s totally okay.
Whether you’re new to email marketing or thinking about outsourcing, I’ll meet you where you’re at. With smart, simple steps that make email doable (and dare I say… fun).
P.S. I'm not just about emails and lead magnets
5 things about me:
- I work from home so I can be there for my family when they need me.
- Give me a long black coffee and a book and I’ll be happy as.
- Just call me the bionic lady. I had a hip replacement when I was 39.
- Winter is my favourite season…snow…cold days…fire blazing…perfect!
- If I’m working…the music is blasting. My music taste varies, but you’ll never find me listening to country or jazz.
- Plus a bonus thing because it’s really important…Smooth peanut butter is the best.
Want to get email off your “should do” list?
If you’re ready to make email feel easy (and effective), we should absolutely talk. Together, we’ll make sure your newsletters and automations are working for you, not gathering dust while your subscribers forget who you are.
But hey, if you’re still in the “getting your sh*t together” phase, I’ve got a free guide to help you start writing emails people want to read.