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Louise

Hi I'm Louise and I’m not your average, stiff, boring email marketing strategist. I’m your misfit guide in the complex world of email marketing for selling services. With me by your side, prepare to say no to sending boring “business” emails and say yes to doing email your way. I’m obsessed with helping others stop hiding behind the rules we so crave to break and send emails that capture our inner essence.

Case Study How I Helped Jamie Improve Client Engagement

Case Study: How I Helped Jamie Improve Client Engagement

TL;DR: I Helped Jamie Regain Control of Email Marketing and Improve Client Engagement and if you’d like what he has…Click here to book a call with me.  Client: Jamie Ford Industry: Business Coaching Challenge: Jamie Ford, owner of Resilient Minds, was struggling with Mailchimp, his email marketing platform. He encountered technical issues he couldn’t resolve,

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Repurposing Content with Email Marketing

Repurposing Content with Email Marketing

TL;DR: Truth Bomb. You already have a goldmine of valuable content waiting to be repurposed into your next newsletter email. Discover how. Continue reading to learn more about repurposing content with email marketing.  Table of Contents Break the rules & build relationships simply by repurposing your existing content, turning it into irresistible emails for your audience.

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Ditch the Dull, Embrace the Rebel: Build an Engaged Email List That Drives Growth

Ditch the Dull, Embrace the Rebel: Build an Engaged Email List That Drives Growth

Table of Contents Embrace the Power of an Engaged Email List This is your ultimate guide to building an audience of devoted subscribers. Let’s unleash the magic of an engaged email list. Are you tired of sending newsletters that land with a thud instead of a bang? Do you crave marketing that reflects your unique

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How to Segment Your Email List

How to Segment Your Email List

Want better engagement and conversion from the newsletters you send to your subscribers? Learn how to segment your email list for best results. Table of Contents You sell a kickass service. You want to help more clients. And you are already sending newsletters to your subscribers. So let’s talk about how to segment your email

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Sending Newsletters without being spammy

Sending newsletters without being spammy

Table of Contents Sending newsletters for service-based businesses is more than just a conduit to immediate sales.  At its core, it’s about building and nurturing relationships.  When you forge a connection with your subscribers, you’re laying the groundwork for future sales and referrals.  Before jumping into the strategies and tips, remember this: it’s crucial to

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