B2B organic social media…what a nightmare it can be. As a service provider, you know you have to be active on social media. But it doesn’t mean you have to like it!
The algorithms can make it hard for us to get the desired results from our organic social media efforts. It takes a lot of time and effort it get it right.
Here at InDeed We Can, we want to make it easy for you.
But first, let’s talk about B2B organic social media. To get results from your social media, you need to be doing a few things. These are:
- Building and creating an online community of the right people
- Creating and posting relevant content
- Engaging with your audience
Get this right and you should be seeing the right results from your efforts. This means social media should be generating leads and website traffic. Without paying for adverts.
Getting this right takes time and effort. If you are short on either of them outsourcing your social media management is a good option.
Jump on a 30min call to talk about our social media management packages.
How to Create Organic Brand Awareness
You don’t need to spend money on paid adverts to create brand awareness. Instead, focus on online networking. This will help you to create brand awareness within the right circles. And it will help you to create an online community of the people you want to work with and who want to work with you.
On Facebook, B2B business owners usually find they have better results using groups. Whereas on LinkedIn the most engagement happens on your personal profile.
If you are unsure which social media platform is best for you, let’s jump on a free 30min call.
Pro Tip: Creating a new online community or trying to reach a new audience? You will need to expand your reach and engage with people outside of your own page or group.
How to Build Credibility, Trust and Educate Audiences
To build your credibility and trust you need to show up as yourself, be personal and human. It means sharing your values, work ethics, and knowledge with your audience.
When you are engaging with your audience show them you know what you are talking about. Leave thoughtful, helpful, and knowledgeable responses to their questions and comments.
This will build your credibility and trust while educating them about who you are and how you can help them.
Once you have opened that dialogue with them, you can invite them to follow your page or join your group.
Pro Tip: Be intentional with the content you create and engage with your audience each day.
How to measure organic social media performance
Track your social performance monthly to understand how your social media is performing.
To ensure your audience will see your content, use the insights to see when they are more likely to be online. Post 30mins to 15mins before that.
B2B Social Media Recap
If you want to get results from your social media, you will need:
- a plan that sets out what content you’ll post on each platform.
- spend 10mins to 15mins each day engaging with your community
- review your insights monthly
Bonus: 7 B2B Social Media Content Ideas
- Repurpose your blog content – turn it into a carousel of top tips
- Share a behind-the-scenes video or photo
- Talk about any awards you’ve won
- Share results that a client has achieved from working with you
- Share insights into your industry
- Host a free training Live in your group
- Offer an added bonus if your audience books a service package
Are you thinking to yourself that you don’t have time in your day to do all this?
The good news is we can take the slog and the timesuck out of your organic social media marketing. We’ll help you to build a social media presence that gets attention and engagement.
How does that sound to you?
Click here to book a 30min call.
I would love for you to connect with me on LinkedIn – remember to add a note to let me know you’ve read this article!