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Articles and Resources

Actionable tips and tricks on email marketing (and more) for growth-oriented service-based business owners.

How to Avoid the Gmail Promotions Tab

How to Avoid the Gmail Promotions Tab

Want to avoid the Gmail Promotions Tab? Let’s talk about how you can avoid the Gmail Promotions Tab and Make Every Email Count. Table of Contents You’ve spent hours crafting the perfect email. You’ve got a killer subject line, engaging content, and just the right amount of personality.  You hit send, feeling pretty confident—and then

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DIY vs Outsourcing

How to Decide Between Outsourcing and DIY

Want to Make a Bold Move in Your Business? Let’s talk about DIY vs Outsourcing. Table of Contents You’re at a crossroads in your business: Should you choose DIY or Outsourcing?  One path saves you time, the other saves you money—but which one is right for you? Both paths promise gold, but the right choice

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MailerLite vs. Flodesk: The Best Choice for Service Providers New to Email Marketing

MailerLite vs. Flodesk: The Best Choice for Service Providers

TL;DR: MailerLite vs Flodesk – which is the best choice for you? Spoiler alert…MailerLite wins. Read the full article to find out why and leave a comment if you disagree. Table of Contents I’ve said it before…email marketing is your secret weapon for connecting with your audience, building relationships, and driving sales. But if you’re

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Case Study: How I Helped Leanne Transform her Email Automation

Case Study: How I Helped Leanne Transform her Email Automation

TL;DR: I helped Leanne set up and manage her email automation so she could effectively capture leads and engage with her audience…Click here to book a call with me.  Table of Contents The Client Client: Leanne Jackson Industry: ECE Trainer and Coach Challenge: Leanne Jackson, an experienced ECE trainer and coach, struggled with the technical

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Choosing the Best Email Marketing Platform

Choosing the Best Email Marketing Platform for Your Service-Based Business

Want to send email newsletters and not sure where to start? Learn how to choose the best email marketing platform ⬇⬇⬇ Table of Contents Fired up about email marketing, but now what? You’ve decided to dive into email marketing – fantastic! It’s a powerful tool to connect with your audience, build relationships and ultimately skyrocket

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A/B Testing for Rebel Service Providers

A/B Testing for Rebel Service Providers

Do you feel like your emails are landing with a thud? You’re not alone. Table of Contents The power of testing in email marketing Like any marketing strategy, there needs to be an element of testing to see what your audience responds to. Testing your newsletter content could transform your results…boosting engagement and ultimately, your

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