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Actionable tips and tricks on email marketing (and more) for growth-oriented service-based business owners.

Repurposing Content with Email Marketing

Repurposing Content with Email Marketing

TL;DR: Truth Bomb. You already have a goldmine of valuable content waiting to be repurposed into your next newsletter email. Discover how. Table of Contents Break the rules & build relationships simply by repurposing your existing content, turning it into irresistible emails for your audience. Feeling the pressure to constantly create fresh newsletter content? You’re

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How to Segment Your Email List

How to Segment Your Email List

Table of Contents You Sell a Service. So it’s a great time to talk about how to segment your email list. The heart of email marketing is not only what you send. It’s about getting the right emails to the right people. This is where list segmentation steps in. Let’s explore how to do this

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Leveraging the Welcome Email Sequence

Leveraging the Welcome Email Sequence

Table of Contents First impressions matter. How many times have you signed up for a newsletter and received a welcome email from them within the first 30 minutes? Not many. If any. I did an experiment where I visited many local websites searching for a newsletter sign-up form or some kind of freebie. Shockingly the

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Sending Newsletters without being spammy

Sending newsletters without being spammy

Table of Contents Sending newsletters for service-based businesses is more than just a conduit to immediate sales.  At its core, it’s about building and nurturing relationships.  When you forge a connection with your subscribers, you’re laying the groundwork for future sales and referrals.  Before jumping into the strategies and tips, remember this: it’s crucial to

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Using the Customer Lifecycle in Email Marketing

Using the Customer Lifecycle in Email Marketing

Table of Contents Timing is Everything. The success of email marketing hinges not on what you say, but when you communicate it. Here’s a question for you. How do you turn a stranger into a loyal fan of your brand? The answer: By understanding and using the Email Marketing Customer Lifecycle. This can be your

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Unleash Your Email Marketing Potential

Curious about how well your current email marketing strategy is serving you? Interested in uncovering new opportunities for growth? We’ve got just the thing for you.

Take our interactive quiz to assess your current tactics and uncover your personalised path to growth. It’s fast, informative, and could be the key to unlocking your email marketing potential. Ready to get started?