Articles and Resources
Actionable tips and tricks on email marketing (and more) for growth-oriented service-based business owners.

Types of Email Marketing and Newsletters You Need to Know
Did you know there are different types of email marketing and newsletters? Most businesses waste hundreds of hours on ineffective email campaigns, missing out on easy sales. And email marketing can feel like a big, confusing puzzle, especially if you’re just getting started. You may even be asking questions like: What are the four types

Is Email Marketing Still Worth It or Are Newsletters Outdated?
Email marketing: outdated relic or untapped goldmine? If you’ve been wondering whether email is worth your time or if newsletters even work anymore you’re not alone. With social media dominating the marketing world, it’s easy to think email has been pushed to the sidelines. Table of Contents Here’s the truth: not only is email marketing

Do People Still Subscribe to Newsletters?
Spoiler: Yes, people still subscribe to newsletters but only if you give them a reason to subscribe. Table of Contents It’s a question that pops up in every creative’s or consultant’s mind when they start to dip their toes into email marketing: “Do people even subscribe to newsletters anymore?” The short answer is yes. The

Why we switched our email to Substack
By Corey Hinde Some time ago, we switched our email marketing efforts to Substack. Let’s explore why we did this, and find out if it might be useful for you too. As a business owner/marketer/digital marketer for over 20 years now, the power of email marketing was ingrained in me early. Way back in 2002,

Automate Client Onboarding with MailerLite
Learn how creatives and consultants can automate client onboarding using MailerLite, saving time and creating a smooth, professional experience for every client. Table of Contents Why Client Onboarding Matters As a creative or a consultant, you know that first impressions matter. Client onboarding is more than a formality—it’s your golden opportunity to build trust and

Email Marketing vs Social Media
Email Marketing vs Social Media. The marketing channel showdown for small business success. But where should you put your marketing focus? Table of Contents When you’re hustling to take your business to that coveted 2 million turnover, every marketing decision feels…HUGE. You’ve already nailed the social media game—your posts get likes, shares, and comments from