Articles and Resources
Actionable tips and tricks on email marketing (and more) for growth-oriented service-based business owners.
Why we switched our email to Substack
By Corey Hinde Some time ago, we switched our email marketing efforts to Substack. Let’s explore why we did this, and find out if it might be useful for you too. As a business owner/marketer/digital marketer for over 20 years now, the power of email marketing was ingrained in me early. Way back in 2002,
Automate Client Onboarding with MailerLite
Learn how creatives and consultants can automate client onboarding using MailerLite, saving time and creating a smooth, professional experience for every client. Table of Contents Why Client Onboarding Matters As a creative or a consultant, you know that first impressions matter. Client onboarding is more than a formality—it’s your golden opportunity to build trust and
Email Marketing vs Social Media
Email Marketing vs Social Media. The marketing channel showdown for small business success. But where should you put your marketing focus? Table of Contents When you’re hustling to take your business to that coveted 2 million turnover, every marketing decision feels…HUGE. You’ve already nailed the social media game—your posts get likes, shares, and comments from
How to Avoid the Gmail Promotions Tab
Want to avoid the Gmail Promotions Tab? Let’s talk about how you can avoid the Gmail Promotions Tab and Make Every Email Count. Table of Contents You’ve spent hours crafting the perfect email. You’ve got a killer subject line, engaging content, and just the right amount of personality. You hit send, feeling pretty confident—and then
How to Decide Between Outsourcing and DIY
Want to Make a Bold Move in Your Business? Let’s talk about DIY vs Outsourcing. Table of Contents You’re at a crossroads in your business: Should you choose DIY or Outsourcing? One path saves you time, the other saves you money—but which one is right for you? Both paths promise gold, but the right choice
MailerLite vs. Flodesk: The Best Choice for Service Providers
TL;DR: MailerLite vs Flodesk – which is the best choice for you? Spoiler alert…MailerLite wins. Read the full article to find out why and leave a comment if you disagree. Table of Contents I’ve said it before…email marketing is your secret weapon for connecting with your audience, building relationships, and driving sales. But if you’re