Digital marketing is broad, and there is advice coming from all angles – so how do you know which to take? We’ve covered some common mistakes we see business owners making, and we’re giving you some tips on how to ensure you’re making the most of your digital marketing.
Are you making these mistakes on Facebook?
The “three times a year” poster
Irregular or sporadic posting is a harmful habit!
Have you ever searched for a business on Facebook and then saw that the last time they posted was ages ago? Does that make you wonder if they are still in business?
It’s important to remain active on social media so that your customers can clearly see you’re not only in business, but what you’ve got to offer. Consistency and active engagement will boost your reach, meaning more potential clients or customers will see your business online!
Outsourcing your social media management means no more last-minute, meaningless posts. Quit worrying about what to post – we’ll do it for you, regularly and consistently.
The “post and ghost”
Maybe you’re posting regularly, but once your content has rolled out you don’t go back to check the comments or messages that come from your posts.
Social media is social!
It’s all about conversations, meaning you have to be present on your page, responding to those who have taken the time to comment or message you.
We recommend sticking around after posting for a little while to respond to your first commenters and checking back regularly for notifications.
A good social media manager will have the option to add engagement to your marketing package, so if you’re really pressed for time, we can take care of this for you too!
While snippets of your day are great, there is such a thing as too much content.
If you’re not a food-related business or sharing a recipe, your customers probably don’t care about your breakfast, unfortunately!
The moral of the story is to think before you post and follow the 3Ws of posting….why am I posting this? What value am I giving? Who is this post for?
You deserve an audience who sees you as an authority/expert in your niche. We’ll work hard to create an active and engaged community for you who do just that!
This will help drive them to your website when they are ready to buy.
If you’re guilty of making any one of these 3 mistakes on Facebook, let’s have a chat about what you need from being on social media and how we can help you get there.
Are you making these mistakes when sending a newsletter?
It’s kind of like those unwanted, door-to-door vacuum salespeople.
If your reader hasn’t expressed interest in your business or has no idea who you are and what you stand for, they’re unlikely to respond positively to a promotional newsletter.
Relationship building is an integral part of marketing, and you need to ensure you’re working on that before sending offers out willy nilly.
Nurture campaigns and welcome sequences are an excellent way to achieve this when paired with your social media strategy.
Outsourcing to a digital marketing agency like InDeed We Can will ensure you have a cohesive plan that links these strategies together, engage your audience, and drive leads into conversions.
Are you guilty of making it all about you?
Sorry honey, it’s never about you – it’s about your reader. While your life story is certainly interesting and valid to a point, we need to remember that humans are selfish creatures.
Our brains are constantly asking, how will this benefit me?
Next time you’re writing a newsletter, consider the WIIFM (What’s in it for me) formula.
If you’ve been upskilling this month – great – tell your reader how that will benefit them! Had a picnic at the beach with the family? It probably best to leave that one out, unless you were testing the new picnic set you’ve just listed on your website.
The “pointless storyteller”
Every single communication you send out needs to have a purpose, and that needs to be clear to your reader.No call to action?
No goals achieved!
Do you want your reader to click on a link, or watch a video? Tell them that in plain words with a link. Make it easy for them. Don’t make them think too hard about what you want from them.
Sending a regular EDM is an effective and cost-effective form of marketing, but automated email sequences are even more effective. If you don’t have a welcome sequence or order follow-up sequence, you are missing out on sales.
Are you making these mistakes with your website?
The “mumbo jumbo”
When customers land on your website, is it clear what you’re offering, right away?
You have 3 seconds to make an impression before that visitor will either ‘bounce’ off your website or stay and look around.
There is such a thing as ‘too clever’, and while puns and jargon are fun, if it’s not obvious what you’re doing/selling, they serve no purpose on your website.
Just like with the emails, you don’t want your customers to have to think too hard!
The “digital snail”
Fast loading times are imperative to your website’s success.
If your page takes forever to load – and by that I mean seconds –you are leaving money on the table.
Images are the main culprit for slow page loads but what you might not realise is that your hosting and overall website play a big part in it too?
Many hosting plans are overpriced, cramming multiple websites onto the same small servers, causing slow load times and laggy navigation around your site.
Don’t make them wait. If you’re not sure about your hosting plan or website load time, get in touch with us for a review and we’ll see if we can turn you from snail to cheetah!
The “invisible man”
Does Google know you exist? So often, the answer to this is ‘no’. This usually means you are getting no traffic, translating an underperforming website.
SEO is an ongoing and important part of your overall strategy. You can achieve this by updating your site with new content. New content signals to search engines that your site is active. If you are posting content that is relevant to your business and readers then you still start to rank for your chosen keywords. SEO isn’t an art form.
A website audit covers all of the above, so if you’ve been fumbling through and wondering why your site is turning people away, it’s time to seek some expert guidance.
Websites, email sequences, and social media presence all go hand in hand to create a successful marketing strategy. We know it can be overwhelming and time-consuming, and that’s exactly why we’re here – to take the headaches away and get your business humming!
Contact us to get started on your journey to marketing clarity and an engaged audience!