Ah, marketing. Not everyone’s favourite task – but an imperative one for business growth and success.
If you’ve been winging it with sporadic social media posts and even less regular emails, hoping your customers will come knocking, it’s time to smooth things out. You need a digital marketing plan – it’ll help you in so many ways!
If you’re rolling your eyes at the thought of all the extra work involved in strategy and implementation, there’s no need. Your digital marketing plan should help you to work smarter, not harder.
Imagine how in control you’ll feel when you know how to market your business. That feeling of being all over the place when it comes to marketing will be a thing of the past.
Instead of worrying that you’re not putting yourself out there as much as you should, you’ll be confident to show up more often.
How a digital marketing plan will help you:
- You’ll gain clarity
On your customers, their needs, how to attract and engage them, what platforms you actually need to be on, and more.
- You’ll gain confidence
No more throwing spaghetti at the wall to see what sticks. Just consistent, streamlined, intentional marketing.
- You’ll save money
When you know where you’re heading, you stop wasting money on things that won’t move the needle.
- You’ll save time
You’ll know what to say, when to say it, and why. No more staring at the screen wasting valuable time wondering what to post.
…and unicorns are real.
Okay – here’s the truth. Digital marketing is easy when it has a plan… but that’s where a lot of service providers’ wheels fall off.
You get so busy serving your clients and showing up for them, it’s virtually impossible to find the time to focus on the tasks that will keep your inquiry pipeline filled with the right audience. And in reality…who will deal with all those messages and do everything else? Who has time to sit and write a newsletter or create that lead magnet? You sure as hell don’t.
Let’s pause and reset your thinking for a moment.
Having a marketing plan that outlines all that for you will mean you’ll have a plan to follow AND you’ll be able to see where you need help.
If you’re working to a budget, that’s all good. The Ultimate *90-Day Marketing Plan* Masterclass is very affordable.
You’ll get all the information you need to create a marketing plan that’ll see you through the next 90-days and Louise will be on hand to help you as required.
What’s the difference between a marketing strategy and a marketing plan?
If you’re reading along thinking “I already created my marketing strategy, Louise, and I’m still stuck”, we better make sure we’re on the same page.
Your digital marketing plan is not the same as your digital marketing strategy.
Influenced by your business plan, your marketing strategy is your purpose.
It outlines the services you deliver, how you will deliver them and why your marketing efforts will help you achieve your business mission and strategic goals.
Having a clearly defined marketing strategy is important for your business growth.
Once you have your strategy, then you’ll be able to develop an effective digital marketing plan.
Driven by your marketing strategy, your marketing plan is the execution of it.
It’s the roadmap of actionable marketing activities that help you achieve your marketing goals.
Your plan details what you will do, where you will do it, when you will implement it, and how you will track and measure success.
Can you have one without the other?
A lot of small business owners will have created a marketing strategy as part of their business plan when their business was first set up. Especially if you got a bank loan to start up with. In an ideal world, this will be close to hand and often looked at.
… Ha. Yeah, right.
But, let’s be serious for a moment, most of it is already in your head and it’s important you document your overall business plan and marketing strategy.
Because as already mentioned, it’s your guiding light. If you feel lost and lack clarity…this will be why.
Your day-to-day, week-to-week, month-to-month marketing actions are based around the goals you set out in that strategy.
If you aren’t working to achieve goals…what’s the point of being in business?
What does a digital marketing plan look like?
Your marketing plan will take all the juicy guidance and direction from your strategy, and put it into action.
It might be laid out on a wall planner, a calendar, or an app.
Easy, actionable steps to achieve your goals. It’s all explained in The Ultimate *90-Day Marketing Plan* Masterclass – join us and you’ll walk away with a crystal clear idea of what to do, and how to do it.
If it’s all too much, there are people out there that can take care of it for you – people like us.
When you work with an agency like InDeed We Can, we make sure that the actions we are taking on your behalf are strategically aligned.
Otherwise, you’re paying us to write words that won’t resonate with your audience and won’t encourage them to take the actions you want…and you can do that yourself…for free.
If you aren’t convinced that a digital marketing plan will help you just yet..that’s okay.
Come and join our Facebook group. You’ll be able to ask questions and get to know us a bit more. Then once you’re ready to create and implement a digital marketing plan, we’ll be here to help you.