Spoiler: Yes, people still subscribe to newsletters but only if you give them a reason to subscribe.
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It’s a question that pops up in every creative’s or consultant’s mind when they start to dip their toes into email marketing: “Do people even subscribe to newsletters anymore?”
The short answer is yes. The better answer? People don’t just subscribe—they do it willingly, when you give them a good reason.
If you’ve been told email marketing is outdated, or if you’ve been quietly side-eyeing the hype around “dead” inboxes, I get it. With social media constantly demanding attention, email can feel like the introvert in the corner of a noisy party.
But here’s the thing about that introvert—they often end up making the most meaningful connections.
Let me show you why email marketing isn’t just alive—it’s thriving. And by the end of this, you’ll see exactly how it can work for you.
Why Newsletters Feel ‘Dead’ to So Many
Let’s address the elephant in the inbox.
If you feel like sending emails/newsletters/EDMs are outdated, it’s probably because:
- You’ve heard “email open rates are low” or “nobody reads newsletters anymore.”
- You’re already busy showing up on social media and think email is just extra work.
- You’re afraid to hit send because, let’s face it, what if no one cares?
Here’s the truth: email doesn’t work when it’s treated like an afterthought — a random update or a regurgitated social post.
But a strategically crafted email that solves a problem, answers a question, or entertains your audience? That gets opened. And clicked. And loved.
What If Your Newsletters Were Successful?
Imagine this:
💌 A newsletter that your audience looks forward to because it actually delivers value they can’t get anywhere else.
🌟 Emails that help you stay top-of-mind with your audience, even when the Instagram algorithm decides to bury your posts.
📈 Subscribers who turn into loyal clients because your emails nurture them in ways social media never could.
Picture yourself with an inbox full of replies saying things like, “This is exactly what I needed today,” or, “Wow, you totally read my mind.”
That’s what’s possible when you do email marketing right.
Why You Need to Start Email Marketing NOW
Let’s be blunt: every day you don’t prioritise email marketing is a day you’re missing out on building deeper connections with your audience.
Social media? It’s a great discovery tool. But what happens when your dream client’s scroll stops?
If you’re not in their inbox, you’re out of sight. And out of mind.
Email is the only platform where you own your audience. No algorithms, no distractions. Just you, your message, and your reader.
And here’s the kicker: email marketing has the highest ROI of any marketing channel. We’re talking $36 for every $1 spent. Let that sink in.
Final Thoughts from Louise
So, do people still subscribe to newsletters?
The answer is a resounding yes. But only when they’re given a reason to.
Your audience isn’t tired of email, they’re tired of bad email.
And you? You’re more than capable of delivering the kind of value they’re craving.
Take the leap. Start with the challenge. Your future clients (and your future self) will thank you.
👉 And if you’re not sure where to start. Book a 1:1 email marketing consult with me, and we’ll come up with a game plan that works for you.
See you in there,
Louise
