Run a Facebook Giveaway without Breaking the Rules

When running a Facebook giveaway, you cannot ask people to share or tag as a condition of entry. Let me explain the rules.
 
Running a giveaway is a great way to gain exposure and expand your reach on Facebook.
 
Should be simple right? Everyone does it!
 
Sort of.
 
How can you run a Facebook Giveaway without breaking the rules?
 
There are a few rules you have to follow. Unfortunately, page owners tend to ignore these rules. And to make it worse, you run the risk of losing your Facebook page when you get caught.
 
This can be devastating to a small business, especially if you rely on social media for your business.
 
(If this is you, then we need to chat….immediately!)
Facebook Giveaway Rules

The Facebook Policy Wording

The below is taken directly from their policy as at June 2020.

3. Promotions on Pages, Groups, and Events Communicating a Promotion

Understanding the Facebook Giveaway Rules

In a nutshell, You can ask people to:
  • like your page
  • like the post
  • leave a comment
But you cannot ask people to:
  • share page
  • share post
  • tag friends in comments
 
You also must add a disclaimer to your giveaway content that covers:
  • A complete release of Facebook by each entrant or participant; and
  • Acknowledgement that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook.
So there you have it, you now know how to run a Facebook Giveaway without breaking the Rules.
 
Do you feel unsure about how to run a giveaway on Facebook? Let’s book a strategy session and talk everything through.
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