Okay so you want to run a giveaway on your Facebook page but you have heard that there are certain things you can and cannot do. We know you don’t want to break the rules.
Let me explain the Facebook rules around communicating a promotion.
Running a giveaway is a great way to gain exposure and expand your reach on Facebook. Should be simple right? Everyone does it!
Sort of.
So, how can you run a Facebook Giveaway without breaking the rules?
Well, there are a few rules you have to follow. Unfortunately, page owners tend to ignore these rules. And to make it worse, you run the risk of losing your Facebook page when you get caught.
This can be devastating to a small business, especially if you rely solely on social media for your business. (If this is you, then we need to chat….immediately!)
The Facebook Policy Wording
The below is taken directly from their policy as of June 2020.
3. Promotions on Pages, Groups, and Events Communicating a Promotion
If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
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The official rules;
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Offer terms and eligibility requirements (ex: age and residency restrictions); and
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Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals).
Required Content
Promotions on Facebook must include the following:
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A complete release of Facebook by each entrant or participant; and
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Acknowledgment that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook.
Administration of a Promotion
Promotions may be administered on Pages, Groups, Events, or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag your friends in this post to enter” are not permitted).
Assisting Promotions
Facebook will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
Understanding the Facebook Giveaway Rules
In a nutshell, you can ask people to:
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Like your page
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Like the post
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Leave a comment
But you cannot ask people to:
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Share your page
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Share the post
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Tag their friends in the comments
You also must add a disclaimer to your giveaway content that covers:
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A complete release of Facebook by each entrant or participant; and
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Acknowledgment that the promotion is in no way sponsored, endorsed, administered by, or associated with Facebook.
So there you go, you now have the correct knowledge about how to run a Facebook Giveaway without breaking the rules. Go forth and create a giveaway that will generate leads and sales for your business without the fear of Facebook shutting you down.
But are you still feeling unsure about how to run a giveaway on Facebook? Book a call with us and we’ll discuss some options with you.
