If you’re needing to get more traffic to your website, you’re not alone. For many business owners, particularly eCommerce stores, the ability to stay afloat and make a profit relies on an ongoing stream of website traffic. That traffic could arrive in a number of ways, including:
- Search engines
- Social media
- Paid advertisements
- Email marketing
Each of these methods has its own pros and cons, and as a business owner, often using a mixture of them will be necessary. Today we will walk you through how to get more traffic to your website using each of these methods.
Get More Traffic to Your Website Using Direct Traffic
Direct traffic is one of the most confusing types of traffic to understand. It means that someone arrives at your website without having clicked a link from another, or in other words, without a referral. This means someone has gotten to your site in another way, such as:
- Typing the domain name into the URL box
- Following a browser bookmark
- An untracked email campaign or newsletter
- Links in documents, such as in Word, Excel or a PDF
It is beneficial to have direct traffic because it is one of the most targeted forms of traffic available. Someone has actually typed in your domain name because they want to visit your specific websites. This means they are a warm lead, and as such, easy to convert into becoming a customer. It is also useful as a traffic source because it does not rely on things such as search engine or social media algorithm changes.
You can increase the amount of direct traffic your website receives by:
- Choosing the right domain name – a great domain name can be spelt and remembered easily. It may contain a keyword, or simply be the name of your business.
- Regularly providing information – this could be by building up a community of readers who know you post new blogs on a specific day.
- Become an expert in your industry – if you build a name for yourself as being an expert within your niche, people will know who you are and specifically search you out.
Loyalty and high levels of readership are completely achievable, making this one traffic strategy you should definitely focus upon improving.
Using Search Engines to Get More Traffic to Your Website
Search engines such as Google and Bing provide organic (free) traffic to websites. This is the most sought after type of website traffic, and also one of the best, in our opinion. Website content is like a 24/7 advertisement. It’s always there ready to be found, and if it is an evergreen topic, will continue to provide traffic for years to come.
Search engines work for their users, not for websites. The user types in a phrase, word or question to which they want information. The search engine then shows the user a list of website pages that it thinks provides the most relevant information. By providing the best possible results to the user, they hope the user will continue to use their search engine.
As a website owner, it may seem that your site is at the complete mercy of Google and other search engines. This just isn’t the case. While it’s true that you cannot make Google show your website in its results, you can make it so irresistible to it so that it is! By following their recommended guidelines, you can significantly increase the possibility of ranking well in search engine results. This means your website content should be:
- 100% original
- Written for the user, not for the search engine
- Contain keyword phrases
- Around 350-400 words per page minimum
- Use headings and subheadings
- Written with the most important information at the top of the page
- Using meta tags
- Linked to other pages within your site
- Optimised for SEO, particularly images
- Linked to from other websites
While the content you have on your site will directly impact how a search engine ranks it, it also impacts how long someone stays reading it when they arrive from a social media platform.
Using Social Media to Get More Traffic to Your Website
Facebook, Instagram, LinkedIn and Pinterest are four of the most common social media platforms used by businesses in NZ. These platforms are used by a business to engage with their audience, build brand loyalty and grow sales. Social media platforms though, are a business themselves. As such, they want to provide the best results for their users, not for the business necessarily. Of course, you can pay for advertisements using these platforms to reach your audience… Social media platforms are also often one of the first steps in a sales funnel too.
Keeping in mind that social media platforms are highly visual, social (by nature) and not a true selling environment, it is possible to get more traffic to your website using them by:
- Entertaining your audience
- Interacting with your audience
- Sharing links to new products or services
- Sharing lots of photos of your business happenings
- Promoting your new blogs
- Keep your branding consistent
Just like search engines, social media platforms use algorithms to help them display what they show to their users. Posts which are shared liked and commented on tend to be shown to larger audiences as they are seen as being useful. If you can get your audience to do these things, then they are more likely to see your posts and consequently, visit your website.
Another way is to engage the services of a social media influencer who can promote your business to their followers. This is often highly successful because people are receiving a recommendation from someone they trust. Take a read of our article on Instagram influencers for further information.
If you would rather concentrate on working on your business, rather than in it, let us help support you in building your community using our social media management service. Get in touch and let’s chat about specifics today!
Using Paid Advertisements to Increase Website Traffic
If you are not getting traffic to your website, one way to raise those numbers is to pay for advertising on other websites. Not only do social media platforms offer paid advertising options, but there are also many individual websites which will let you position an ad on their site in return for cash. Or, you could use Google Ads, which will position your advertisement on websites which have signed up to display them.
Paid advertising will get your ad in front of potential customers or clients and entice them to click upon it. They will then make a decision as to whether they will purchase from your store, contact you or any other calls to action you are using.
The downside of using this traffic source is that it can get very expensive and may not increase your revenue. A website visitor from a paid advertisement is most likely a cold lead, and without the relationship with your business, is unlikely to increase your conversions. It is a good way to get your name out there though and retarget these visitors at a later date using tracking software.
Using Email Marketing to Get More Traffic to Your Website
Last but not least, email marketing is a highly useful way to drive traffic to your website. To be on your email or newsletter subscription list, a person has to personally subscribe. This means they are interested in hearing from your business, which is a fabulous warm lead.
A regular monthly newsletter can include information and links to your latest blogs, products or services. It can share details about awards and events your business has participated in. It can promote upcoming sales or special deals, as well as continue to build a relationship with your audience.
As such, email marketing should form a large part of your efforts to drive traffic to your website. You don’t have to do it yourself though, as many business owners outsource their email marketing campaigns. This is something we can help you to do! Whether you are wanting an automated email campaign or a one-off newsletter, our team have the skills and experience to do it for you.
That’s not all we can do though. As your professional team of virtual assistants, there’s (almost) nothing we can’t do for you! Get in touch with owner Louise today and let’s get more traffic to your website beginning today!