Email marketing: outdated relic or untapped goldmine? If you’ve been wondering whether email is worth your time or if newsletters even work anymore you’re not alone. With social media dominating the marketing world, it’s easy to think email has been pushed to the sidelines.
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Here’s the truth: not only is email marketing still worth it, but it’s also the best way to build deeper connections with your audience and turn those connections into sales.
But there’s a catch: you’ve got to do it the right way.
Sending the occasional company update or a newsletter full of generic content won’t cut it. Your emails need a purpose, a plan, and most importantly, a reason for your subscribers to care.
Why Email Marketing Feels Like a Waste of Time
If you’ve sent a few emails in the past and felt like they were met with crickets, you might be asking yourself, “Why bother?”
Here’s why email might not have worked for you before:
- You didn’t have a clear plan: You sent emails sporadically, without a strategy for what to say or when to say it.
- Your content was all about you: Updates about your company, your wins, or your new hire? That’s nice but your subscribers need to know, “What’s in it for me?”
- You were trying to do it all: Your emails lacked focus, trying to serve too many purposes at once.
Sound familiar? Don’t worry, this is where most people start. And the good news? You can easily fix it.
What Happens When You Get Email Right
Picture this:
💌 Emails that feel like personal notes, written just for your subscribers. They click open because they know there’s something valuable waiting inside.
🌟 A list of engaged readers who trust you and see you as the go-to person in your field.
📈 Sales that come not from pushy tactics, but from consistently building relationships and staying top-of-mind.
When you focus on crafting the right emails, ones that are relevant, timely, and valuable to your audience, you’ll start to see email as more than just another marketing channel.
It’s a way to connect, build trust, and grow your business.
Fill your email list with people who want to work with you.
What Email Marketing Looks Like in 2025
Let’s be clear: old-school newsletters are dead.
The days of sending company updates that no one cares about are over. Subscribers aren’t looking for a play-by-play of your business. They’re looking for content that benefits them.
So, what does that look like?
- Frame everything with the subscriber in mind: Got a company win? Great! Now, how does that benefit your audience? Turn it into a story or lesson that they can learn from.
- Focus on personalisation: Segment your list so you’re sending the right content to the right people at the right time.
- Offer real value: Share tips, stories, or insights that help your audience solve a problem, learn something new, or feel inspired.
Email marketing today isn’t about broadcasting; it’s about having a conversation with someone who gave you permission to show up in their inbox.
That’s powerful.
Why You Should Start (Or Restart) Email Marketing Now
Here’s the deal: every day you delay sending consistent emails is a missed opportunity to deepen your connection with your audience.
Social media algorithms? They’re unpredictable. But email? It’s a direct line to your audience. No middleman, no distractions.
And with email marketing delivering an average ROI of $36 for every $1 spent, it’s one of the smartest investments you can make.
The key is to get started now. Not when you “have more time.” Not when you’ve perfected your strategy. But now because consistency is where the magic happens.
Your First Step Toward Email Success
If you’re ready to make email marketing work for you, the first step is building a list of engaged subscribers who want to hear from you.
That’s where my Grow Your Email List Challenge comes in.
In this challenge, you’ll learn how to:
- Attract the right people to your email list.
- Create a plan for what to send and when.
- Start sending emails that actually build connections and drive results.
You don’t need to reinvent the wheel. You need a proven system that works.
👉 Click here to join the challenge and take the first step toward turning your email list into a business powerhouse.
Final Thoughts from Louise
Is email marketing still worth it?
Absolutely.
But the days of bland, one-size-fits-all newsletters are over. Today’s email marketing is about showing up consistently, adding value, and keeping your audience’s needs front and center.
When you do that, email becomes more than just a marketing tool. It becomes a relationship builder, a trust enhancer, and yes, a sales generator.
Ready to make it happen?
👉 Join the Grow Your Email List Challenge today and start growing your list.
See you in there,
Louise
P.S. Do you think email marketing is still worth it or are newsletters outdated? Let me know!
