MailerLite vs. Flodesk: The Best Choice for Service Providers New to Email Marketing

MailerLite vs. Flodesk: The Best Choice for Service Providers

TL;DR: MailerLite vs Flodesk – which is the best choice for you? Spoiler alert…MailerLite wins. Read the full article to find out why and leave a comment if you disagree.

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I’ve said it before…email marketing is your secret weapon for connecting with your audience, building relationships, and driving sales.

But if you’re new to the game, choosing the right platform can feel like navigating a jungle. So many options, so much noise. But here’s another resource that can help you choose the right platform.

Today, I’m cutting through the BS and giving you the straight-up answer on whether MailerLite or Flodesk is the best choice for your email marketing needs.

Spoiler alert: MailerLite wins.

Here’s why.

Understanding Your Email Marketing Needs

Before you continue reading, let’s talk about what you, as a badass service provider, need from an email marketing platform.

You’re likely looking for something that:

  • Doesn’t break the bank.
  • Offers kickass features without being a brain-buster.
  • Integrates easily with your rockin’ website.
  • Provides a user-friendly experience so you can DIY your email marketing like a pro.

Now, let’s see how MailerLite and Flodesk stack up against these criteria.

Reason 1: Cost-Effectiveness

When you’re starting out, every dollar counts. MailerLite gets it. They offer one of the most cost-effective solutions out there. Their pricing is transparent, starting with a generous free plan that lets you send up to 12,000 emails per month to 1,000 subscribers.

As your list grows, their paid plans remain wallet-friendly, making MailerLite a no-brainer for budget-conscious rebels.

Flodesk, on the other hand, offers a single pricing plan. It might seem straightforward, but it’s higher than MailerLite’s tiers. This could be a deal-breaker for small businesses or startups trying to keep costs low.

Reason 2: Comprehensive Features

When it comes to features, MailerLite is the Swiss Army knife of email marketing.

They offer everything you need to create killer email campaigns.

Feature Comparison Table:



Free for up to 1,000 subscribers; affordable paid plans

One flat rate regardless of subscriber count

Email Automation

Advanced automation workflows

Basic automation workflows


Advanced segmentation

Limited segmentation options

A/B Testing


Not available

Email Templates

Extensive template library

Beautiful, but fewer templates

Drag-and-Drop Editor



Landing Page Builder


Not included

Integration with WordPress

Seamless integration

Available, but clunky

Integration with Squarespace

Seamless integration

Available, but clunky

Customer Support

Extensive resources and responsive support

Good support, fewer resources

Analytics and Reporting

Detailed analytics and reports

Basic analytics

Free plan

Yes, up to 1,000 subscribers

No free plan

As you can see, MailerLite offers more comprehensive features that cater to the DIY approach, making it a more powerful tool for service providers.

Flodesk has a beautiful design interface, but it lacks some of the advanced features that MailerLite offers. This can limit your ability to grow and scale your email marketing efforts.

Reason 3: Ease of Use and User Experience

For beginners, an intuitive platform is crucial. MailerLite is known for its user-friendly interface. Setting up your first campaign is straightforward, and their drag-and-drop editor makes designing emails a breeze. 

While Flodesk also offers a visually appealing and easy-to-use interface, it can be too focused on aesthetics, at the expense of functionality.

For those who want a balance of beauty and brains, MailerLite is the way to go.

MailerLite Email Builder - MailerLite vs Flodesk

Reason 4: Integration with Popular Website Builders

If your website is built on WordPress or Squarespace, you need an email marketing platform that integrates seamlessly.

MailerLite offers robust integrations with both of these platforms, making it easy to embed signup forms, pop-ups, and more.

Flodesk also integrates with these website builders, but users have reported that the process can be a bit clunky compared to MailerLite’s smooth integration.

Reason 5: Customer Support and Resources

When you’re new to email marketing, having reliable customer support can make all the difference if you’re DIYing it. 

MailerLite offers extensive resources, including tutorials, webinars, and a responsive customer support team ready to help you every step of the way. They even have a community forum where you can connect with other users and share tips.

Flodesk provides good customer support, but it’s not as comprehensive as what MailerLite offers.

For beginners looking for a helping hand, MailerLite provides a more supportive environment.

MailerLite Customer Support - MailerLite vs Flodesk

Getting Started with MailerLite

To help you get the most out of MailerLite, I’ve got a 3-month crash course for you.

As a dead-set DIYer you want to feel confident that you will hit the ground running and be able to send emails confidently as quickly as possible.

You want to feel like you’re paying for expertise or taking the quicker route to get where you’re going.

Get my 1-on-1 support to launch, grow and convert your email list into paying clients for your service.

Over 3 months, we’ll create an effective email marketing system so you can confidently DIY your email marketing using MailerLite.

P.S. Not sure it’s for you? Book a call with me and we’ll discuss your options.

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