“I have no marketing budget!”
Independent research commissioned by Yellow shows 69 percent of SMEs report no marketing budget or less than $1000 a year at their disposal. This research also showed 34 percent of SMEs are not online.
You aren’t alone. We firmly believe online marketing on a budget IS possible. And if you aren’t already online…you’re missing out on the low-hanging opportunities.
I get it though, when you hear the term online marketing, you automatically think of paid advertising which means spending money. In some cases, a lot of it and often with little to no return. This is certainly true if parts of your sales funnel are broken or missing.
So when you hear someone talking about marketing, you switch off and think, it’s not for you because you don’t have the money to throw at marketing your business.
You end up justifying your decision to yourself.
After all, you’re happy enough with the way things are…right?.
You don’t need any more orders because you’re already busy and you aren’t ready to quit your job and do your business full time. Or your kids are still young so keeping the business as a hobby means you can spend more time with them.
Perhaps there is another reason holding you back?
Going digital, implementing online marketing can be done on a budget. And with the right tools and support, you CAN have the business that fits your lifestyle.
Think about this
What if online marketing meant that you can create a steady stream of income?
That it meant that you would no longer have quiet periods where you doubt yourself and wonder if you are doing the right thing?
What if I said online marketing meant that you could focus on doing the stuff that you want to do…like creating your products or meeting with clients? Doing that big expo you want to do next year but don’t have time or the money for it yet?
Organic online marketing can reap big rewards. It’s the difference between surviving and thriving. It’s finding the balance between family, friends, and work.
How can you do your online marketing on a tight budget?
Step one is getting a plan in place. You can’t do online marketing on a budget without it.
Then, it’s best to hire a digital marketing agency, like us, and outsource all your marketing activities to help you implement your plan. Because being consistent and showing up with purpose is key. Unlike traditional marketing agencies that create massive ad campaigns, that only the big businesses can afford, our role is to help ensure your digital activities are successful and give you the results you want.
This is why we specifically focus on organic and content marketing activities, rather than paid ad campaigns. Our team will hone in on your email marketing and social media presence to ensure your brand is connecting with your audience in a way that makes you stand out.
We look at your big picture and bring all the moving pieces of your online presence together. By working on quarterly goals, we create online marketing campaigns that don’t rely on costly paid adverts that can churn through your budget within days.
Where to next?
The first step to getting your digital marketing on a budget is to create a plan. If you’d like to do it yourself, our Ultimate *90-Day Marketing Plan* Masterclass is for you.
Next comes the creation of your To-Do List, along with the planning of your content and website updates.
Don’t stress if that all feels daunting because we can do that for you too. Whether your plan is one you created or we assisted with, we’ll follow it to the letter and take all of that stress and overwhelm away from you.
Now, doesn’t that sound so great that you want to get us on board right now? It does to us, so get in touch with the team at InDeed We Can to get the ball rolling today.