email marketing

You’ve probably heard it before: “Just send 1000 cold emails a day and watch your business explode!” Or maybe you’ve seen another “email marketing expert” promising that buying a list and blasting it with your pitch is the fastest way to grow. What they’re describing isn’t email marketing at all. It’s cold emailing. And there’s […]

Build relationships, not pressure, with permission-based email sequences that actually work. Discover 7 permission-based email nurture sequences that convert prospects who haven’t said ‘yes’ yet. Read more for ethical follow-up strategies for service providers. Table of Contents The Problem with Prospect Follow-Ups Something I have learned over the years is that most service providers are

The Secret Engine Behind Email Marketing Success That Most Businesses Miss. There’s a lot of noise in the digital marketing space. New platforms. New strategies. New “hacks.” But email marketing remains one of the highest-performing tools in your marketing stack… when it’s done right. Here’s the thing most B2B service providers miss: The success of

Want to keep your emails out of spam jail and your MailerLite account safe? Understanding email spam compliance isn’t just a best practice, it’s the key to staying compliant and landing in the inbox where you belong. Whether you’re sending newsletters, promotions, or automated sequences, the rules in NZ are clear: no permission, no send.

Email deliverability is the key to ensuring your messages get seen, and with MailerLite, you have powerful tools to optimise your sending reputation. Your emails are packed with value, but what good are they if they never make it to your subscriber’s inbox? But first grab my free guide: How to Send Emails Your Subscribers

Did you know there are different types of email marketing and newsletters? Most businesses waste hundreds of hours on ineffective email campaigns, missing out on easy sales. And email marketing can feel like a big, confusing puzzle, especially if you’re just getting started. You may even be asking questions like: What are the four types

Email marketing: outdated relic or untapped goldmine? If you’ve been wondering whether email is worth your time or if newsletters even work anymore you’re not alone. With social media dominating the marketing world, it’s easy to think email has been pushed to the sidelines. Table of Contents Here’s the truth: not only is email marketing

Spoiler: Yes, people still subscribe to newsletters but only if you give them a reason to subscribe. Table of Contents It’s a question that pops up in every creative’s or consultant’s mind when they start to dip their toes into email marketing: “Do people even subscribe to newsletters anymore?” The short answer is yes. The

Learn how creatives and consultants can automate client onboarding using MailerLite, saving time and creating a smooth, professional experience for every client. Table of Contents Why Client Onboarding Matters As a creative or a consultant, you know that first impressions matter. Client onboarding is more than a formality—it’s your golden opportunity to build trust and