email marketing

If you’ve been wondering “how much does newsletter management actually cost?”… read on… Most B2B service providers don’t want the cheapest package. They want consistency, quality, and one less thing living rent-free in their head. Newsletter management pricing varies depending on frequency, strategy, and support level. But this article will give you realistic ranges and […]

Best newsletter platforms to create and send professional emails (for service providers who want it done properly) If you’ve been putting off email marketing because choosing a platform feels like a whole personality test… You’re not alone. And honestly? Most people make this decision harder than it needs to be. Almost all email platforms can

If Email Isn’t Generating Revenue, It’s Costing You Time (and Opportunity) If you run a high-ticket service business, email shouldn’t be a “nice idea”. It should be doing one of two things: moving warm leads closer to working with you or maintaining momentum while you focus on delivery, clients, and growth If it’s not doing

Connection fatigue is real… here’s how to fix it… without burning out online. You’re connected to dozens, maybe hundreds, of people. Clients, collaborators, colleagues, all just a message away. But most days, it doesn’t feel like it. You sit behind a screen, juggling projects, replying to messages, showing up online… and somehow, the whole thing

Why it feels like you’re working harder than ever before… You’re showing up. Posting on social. Updating your website. Maybe even dabbling in ads. But still, something feels off. Your marketing shouldn’t feel like you’re sprinting on a treadmill that never slows down. Social posts vanish in 24 hours. Website traffic leaks out the back

You’ve probably heard it before: “Just send 1000 cold emails a day and watch your business explode!” Or maybe you’ve seen another “email marketing expert” promising that buying a list and blasting it with your pitch is the fastest way to grow. What they’re describing isn’t email marketing at all. It’s cold emailing. And there’s

Build relationships, not pressure, with permission-based email sequences that actually work. Discover 7 permission-based email nurture sequences that convert prospects who haven’t said ‘yes’ yet. Read more for ethical follow-up strategies for service providers. Table of Contents The Problem with Prospect Follow-Ups Something I have learned over the years is that most service providers are

Newsletter Management is the secret engine behind email marketing success that most businesses miss. There’s a lot of noise in the digital marketing space. New platforms. New strategies. New “hacks.” But email marketing remains one of the highest-performing tools in your marketing stack… when it’s done right. Here’s the thing most B2B service providers miss:

Want to keep your emails out of spam jail and your MailerLite account safe? Understanding email spam compliance isn’t just a best practice, it’s the key to staying compliant and landing in the inbox where you belong. Whether you’re sending newsletters, promotions, or automated sequences, the rules in NZ are clear: no permission, no send.

Email deliverability is the key to ensuring your messages get seen, and with MailerLite, you have powerful tools to optimise your sending reputation. Your emails are packed with value, but what good are they if they never make it to your subscriber’s inbox? But first grab my free guide: How to Send Emails Your Subscribers