email marketing

The Difference Between Cold Emailing and Email Marketing

The Difference Between Cold Emailing and Email Marketing

You’ve probably heard it before: “Just send 1000 cold emails a day and watch your business explode!” Or maybe you’ve seen another “email marketing expert” promising that buying a list and blasting it with your pitch is the fastest way to grow. What they’re describing isn’t email marketing at all. It’s cold emailing. And there’s […]

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How to Nurture Prospects Who Haven't Said "Yes" Yet

How to Nurture Prospects Who Haven’t Said “Yes” Yet

Build relationships, not pressure, with permission-based email sequences that actually work. Discover 7 permission-based email nurture sequences that convert prospects who haven’t said ‘yes’ yet. Read more for ethical follow-up strategies for service providers. Table of Contents The Problem with Prospect Follow-Ups Something I have learned over the years is that most service providers are

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Email Newsletter Management: The Hidden Key to Marketing Success

Email Newsletter Management: The Hidden Key to Marketing Success

The Secret Engine Behind Email Marketing Success That Most Businesses Miss. There’s a lot of noise in the digital marketing space. New platforms. New strategies. New “hacks.” But email marketing remains one of the highest-performing tools in your marketing stack… when it’s done right. Here’s the thing most B2B service providers miss: The success of

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Staying out of SPAM Jail in New Zealand

Staying Out of SPAM Jail in New Zealand

Want to keep your emails out of spam jail and your MailerLite account safe? Understanding email spam compliance isn’t just a best practice, it’s the key to staying compliant and landing in the inbox where you belong. Whether you’re sending newsletters, promotions, or automated sequences, the rules in NZ are clear: no permission, no send.

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Is Email Marketing Still Worth It or Are Newsletters Outdated

Is Email Marketing Still Worth It or Are Newsletters Outdated?

Email marketing: outdated relic or untapped goldmine? If you’ve been wondering whether email is worth your time or if newsletters even work anymore you’re not alone. With social media dominating the marketing world, it’s easy to think email has been pushed to the sidelines. Table of Contents Here’s the truth: not only is email marketing

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Automate Client Onboarding with MailerLite

Automate Client Onboarding with MailerLite

Learn how creatives and consultants can automate client onboarding using MailerLite, saving time and creating a smooth, professional experience for every client. Table of Contents Why Client Onboarding Matters As a creative or a consultant, you know that first impressions matter. Client onboarding is more than a formality—it’s your golden opportunity to build trust and

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