Why You Need an Email Marketing Strategist (Not Just a VA)

Why You Need an Email Marketing Strategist (Not Just a VA)

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Did you know a well-crafted email strategy can generate you a whopping $42 ROI for every $1 spent? (according to DMA’s 2019 research)? 

As a rebel business owner selling kickass services, that’s a game-changer!

But achieving those results requires more than just sending out generic newsletters.

That’s where an Email Marketing Strategist comes in.

Beyond the Virtual Assistant

You might be considering a Virtual Assistant (VA) to manage newsletters and set up nurture sequences.

VAs are fantastic for handling various tasks, but for effective email marketing, they might not be the best fit.

Why Your Business Needs an Email Marketing Strategist

Email Marketing Strategist vs Virtual Assistant

Here’s why an email marketing strategist might be a better fit for your business:

  • Deep Expertise vs. General Versatility: An Email Marketing Strategist is a specialist. They stay on top of the latest email marketing trends, regulations, and technologies to keep your campaigns compliant, competitive, and thriving.
  • Strategic Planning, Not Just Execution: A Strategist goes beyond sending emails. They delve into your target audience, craft a content plan, design an optimal sending schedule for maximum engagement, and constantly analyze results to refine your strategy for success.
  • Personalisation Powerhouse: Forget generic boring emails. A Strategist leverages advanced segmentation and personalisation tactics to ensure every email resonates with each recipient, driving higher engagement and conversions.
  • Data Whisperer, Not Just Report Runner: Metrics don’t lie, but deciphering them can be tricky. An Email Marketing Strategist interprets complex email marketing data and provides actionable insights to optimise your campaigns for maximum impact.
  • Deliverability Ninja: Landing in spam folders is a marketer’s worst nightmare. A Strategist has the expertise to ensure your emails reach the inboxes they belong in, maximising your reach and results.

The Benefits of Using Email Marketing

When done right, email marketing is a multi-faceted weapon in your marketing mix:

  • Lead Nurturing:  Convert those website visitors into paying clients and turn one-off clients into loyal brand advocates.
  • Client Relationship: Regular, personalised communication fosters strong connections with your audience, keeping your brand top-of-mind.
  • Brand Awareness:  Consistent, valuable emails ensure your brand stays front and centre, driving recognition and trust.
  • Cost-Effective:  Compared to other marketing strategies, email marketing offers a phenomenal return on investment.
  • Measurable: Open rates, click-through rates, and conversion rates provide valuable insights for continuous improvement.

Reassessing your Strategy

If you’re currently using a VA for email marketing, that’s fantastic!

VAs play a vital role in running a business smoothly.

However, an Email Marketing Strategist brings a specialised skill set that can elevate your email marketing to new heights.

If you’re looking to take your email marketing to the next level, it might be time to reassess your current outsourcing sidekick.

The Power of Partnership

Think of an Email Marketing Strategist as your expert co-pilot. They provide a detailed roadmap and seasoned guidance to navigate you towards your marketing goals faster and more effectively.

And you remain firmly in control of your overall strategy while receiving invaluable support.

Final Thoughts

Email marketing is not just about sending emails. It’s a strategic tool for:

  • nurturing leads,
  • strengthening client relationships,
  • enhancing brand awareness,
  • driving business growth.

Take Control with my Free Resource

Forget traditional outsourcing’s hands-off approach. 

Collaborative outsourcing blends your superhero vibes with my sidekick expertise. 

Together, we enhance and amplify your email marketing. 

Ensuring you slide into your audience’s inbox at the right time.

This free resource helps you:

  • Identify where you currently stand in the email marketing landscape.
  • Check your preparedness for a joint approach.

Creating the foundation for a mutually beneficial partnership. Because that’s the true power of collaborative outsourcing.

🡆 Download my free Collaborative Outsourcing Checklist. 

If you’re ready to nurture your audience from lead to paying client, book a call with me and learn whether I’m the right Email Marketing Strategist for you.

Written by Louise
Picture of Louise
Hi I'm Louise and I’m not your average, stiff, boring email marketing strategist. I’m your misfit guide in the complex world of email marketing for selling services. With me by your side, prepare to say no to sending boring “business” emails and say yes to doing email your way. I’m obsessed with helping others stop hiding behind the rules we so crave to break and send emails that capture our inner essence.

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