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According to DMA’s 2019 research, you can expect to get a $42 email marketing ROI on every dollar you spend.
This means as a service-based business owner, it’s crucial to understand the role strategic email marketing plays in the success of your business.
You might initially consider a Virtual Assistant (VA) for managing newsletters and setting up nurture sequences, given their ability to handle a variety of tasks.
However, I don’t think that’s the best option for you. In this article, I dive deeper and explore why an Email Marketing Strategist could be the key to unlocking your business potential.
Role Comparison: Email Marketing Strategist vs Virtual Assistant
To fully appreciate why an Email Marketing Strategist might be the better fit for your business, let’s compare their role with that of a Virtual Assistant.
Specialisation: Email Marketing Strategist continuously updates their knowledge with the latest regulations and technologies to keep your business compliant and competitive. A VA, although versatile, may lack this level of expertise in email marketing.
Strategic Planning: An Email Marketing Strategist helps identify your target audiences, formulates a content strategy, designs an engagement-maximizing sending schedule, and adjusts the strategy based on performance. While a VA can handle operational tasks, strategic planning might not be their strong suit.
Personalisation: An Email Marketing Strategist can implement advanced segmentation and personalisation strategies to resonate with each recipient. VAs may provide basic segmentation, but their capabilities might not extend to detailed personalisation.
Analytics and Reporting: An Email Marketing Strategist can interpret complex metrics and provide actionable insights. A VA, while capable of providing basic reports, might lack the in-depth skills and knowledge required for this.
Deliverability: An Email Marketing Strategist has mastered the art of ensuring deliverability, which may be beyond the skills of a VA.
Tools and Technologies: An Email Marketing Strategist can harness the full potential of email marketing tools like MailerLite, surpassing what a VA might offer.
Unleashing the Benefits of Email Marketing
Email marketing, when executed effectively, offers numerous benefits:
Lead Nurturing: Email marketing helps convert prospects into customers and one-time buyers into loyal fans.
Customer Relationship: Regular, personalised communication through emails helps build and maintain strong customer relationships.
Brand Awareness: Consistent, value-driven emails keep your brand at the top of your clients minds.
Cost-Effective: Email marketing offers a high return on investment compared to many other marketing strategies.
Measurable: With email marketing, you can track opens, clicks, and conversion rates, making it easier to adjust your strategy accordingly.
An Opportunity to Assess your Strategy
If you’re currently using a VA for email marketing, don’t worry. It doesn’t mean you’ve made a mistake, but rather you have an opportunity to reassess your strategy.
An Email Marketing Strategist could bring additional benefits that help to take your email marketing to the next level.
The Value of Virtual Assistants
It’s important to acknowledge the crucial role good VAs can play in a business. Their versatility in handling a variety of tasks allows the business to function smoothly.
However, when it comes to specialised tasks like email marketing, a strategist’s expertise could prove more beneficial.
Wrapping Up
Email marketing is not just about sending emails. It’s a strategic tool for:
- nurturing leads,
- strengthening client relationships,
- enhancing brand awareness,
- driving business growth.
Ready to Elevate Your Email Marketing?
Imagine a professional co-driver with a detailed roadmap and expertise, guiding you to your goals faster and more effectively. You, confidently steering your marketing strategy, while being fully supported.
I show you exactly how to stay in control of your email marketing with my free Collaborative Outsourcing checklist. This checklist is your key to unlocking the full potential of collaborative outsourcing.
So if you’re thinking about outsourcing, or are unhappy with your existing outsourcing relationship, this is for you.
Written by Louise
