Repurposing Content with Email Marketing

Break the rules & build relationships simply by repurposing your existing content, turning it into irresistible emails for your audience.

Feeling the pressure to constantly create fresh newsletter content?

You’re not alone.

Small business owners and marketing managers alike often wear multiple hats, leaving little time for content creation.

But listen up, overworked superheroes, what if I told you there’s a better way?

Forget the myth that every email needs brand-new writing.

You already have a treasure trove of valuable content sitting right under your nose.

Let’s embrace the simplicity of repurposing content for your next newsletter.

Past blog posts, social media gems, client work, even event materials – they’re all waiting to be repurposed and breathed new life into.

Yes, you read that right – repurposing content is the secret weapon you’ve been missing.

Why repurpose?

Save time and energy: Focus on content planning, instead of scrambling for new ideas.

Boost engagement: Familiar content resonates, reminding subscribers of your expertise and value.

Extend reach: Breathe new life into forgotten gems, reaching a wider audience.

Build trust and relationships: Showcase your diverse knowledge and consistent voice across platforms.

But wait, isn’t repurposing just lazy?

Not at all! Think of it as remixing, not repeating. With a little creativity, you can transform existing content into fresh, engaging emails that resonate with your audience.

Read this article to learn more about Time-Saving Email Marketing Strategies.

Break the rules and repurpose like a pro

Step 1: Mine Your Content Gold

Think beyond your blog. Remember those insightful social media posts? The presentations you nailed at client events? Even abandoned draft emails hold hidden gems. Dust them off, categorise them by theme, and voila! You’ve got a content treasure trove just waiting to be repurposed.

Step 2: Repurposing Alchemy: It’s All in the Format

Now, let’s transform this existing material into email marketing magic.

Here’s how:

Blog Posts: Turn key sections into bite-sized email pieces with teasers and links to the full content. Highlight actionable tips or craft a Q&A based on reader comments.

Social Media Content: Adapt eye-catching posts into engaging email visuals with snippets and calls to action. Repurpose polls and surveys to gather valuable subscriber insights.

Client Materials: Extract case studies, testimonials, and success stories to showcase your expertise and build trust. Repurpose infographics and presentations into digestible email content.

Step 3: Break the Rules 

Here’s where things get exciting:

Embrace micro-content: Short, punchy emails with repurposed snippets keep your audience engaged without information overload.

Mix it up: Combine repurposed content with fresh insights, questions, or exclusive offers to add new value.

Personalise the experience: Segment your audience and tailor repurposed content to their specific needs and interests.

Step 4: Measure, Refine, and Repurpose Again

Remember, repurposing is an ongoing process. Track engagement metrics, see what resonates, and refine your approach. The more you adapt, the better you understand your audience – and the deeper your connections become.

Think of repurposing as a strategic dance, taking familiar steps and weaving them into fresh routines that captivate your audience.

Embrace this approach, break the rules of creating from scratch, and watch your email marketing blossom into a relationship-building powerhouse.

So, will you ditch the pressure and embrace the power of repurposing? You’ve got this!